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OPPENHEIMERFUNDS
Challenge Fear - A common reaction during times of market volatility is for investors to pull out. OppenheimerFunds wanted to remind investors that fear is not an investment strategy.
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Challenge Borders - When it comes to investing, if you're only focused on America, you're missing a world of opportunity.
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Challenge Smart- There are Smart Beta ETFs and there are Oppenheimer Smart Beta ETFs. From Revenue Weighted ETFs that are a true indicator of performance to MultiFactor ETFs that adapt to an ever changing market.
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Welcome to the MUSEUM OF SMART AND SMARTER at the ETF Conference in Florida. Where you travel through the origins and history of some pretty smart investment ideas. What a better way to show how OppenheimerFund's smarter than smart when it comes to investing.
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Challenge the index - When it comes to investing, OppenheimerFunds challenges the status quo to find opportunities where others see none.
Challenge Old Thinking - Let's find investors where they live. We set up an Interactive billboard that turned Wall Street back into the year 1957. Avatars mirrored passers-by and the surrounding environment by putting them back to 1957. Bringing to life the idea that the S&P has been around for 60 years. Highlighting that there are other ways to invest that is not based on market cap. Oppenheimer Revenue Weighted ETFs. A truer, more modern ETF.
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Invest in a Beautiful World - OppenheimerFunds wanted to challenge what conventional wisdom holds true. To provoke a conversation. Debunk stereotypes. Find beauty where others see none. And inspire investors to rethink the way they see the world and the way they invest.
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Optimist Index Booth - Often investors react to market changes with fear. We wanted to help advisors understand what kind of investor they are. We set up a visual sensory experience in which images and personality measured your "Optimist Index" theorizing that optimism in investment and the ever-changing market leads to better long-term results for the investor.
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Forbes Womens Summit - As a sponsor of the 2018 Forbes Women Summit, OppenheimerFunds celebrated women who are challenging the status quo and lead the way forward. To show this, we created a first of its kind Power Portrait Booth exclusively for the Forbes Women’s Summit. Their portraits were transformed into a powerful work of art - made up only of empowering words, like TOUGH, UNSTOPPABLE, DEFIANT and more. Attendees could then post and share their portrait with the world and keep a framed version as a powerful reminder of what she’s made of.
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