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Anchor 2
Start Something Priceless - Through the years as the Priceless campaign evolved, it began to lose it's connection to what's really important. The emotional truth behind each purchase. We needed to rediscover the magical truth that has always been a huge part of MasterCard's legacy. Here is some of the work we created to sell the idea to MasterCard's leadership around the world.
Anchor 3
Small Business - MasterCard LOVES small businesses. The MasterCard logo circles have become so iconic that it is instantly recognizable. What if we used that equity to promote small businesses around the country. Think I LOVE NY, but in a way only MasterCard can do.
Anchor 4
Priceless Cities - MasterCard provides experiences that go beyond the norm to it's cardholders. Take the road more meaningful with MasterCard.
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